Brette Sember has years of experience providing online content and has worked in a wide variety of platforms, topics, and areas. She was one of the original content writers for eHow.com in the early 90s and since then has provided content for a long list of sites including Legal Zoom, Willing, com, Lawyers.com, Office.com, BabyCenter.com, Woman’sDivorce.com, MyCounsel.com, Adaptu.com, Pregnancy.org, Avvo Stories, and The Rainmaker Institute, as well for national food brands and individual law firms. She also wrote much of the content on the BetterSleep.org site. Brette can provide web site content, blogs, social media posts, white papers, and internal documents.
Your online content is the first impression potential customers and clients have of your company and brand. It’s essential that you provide a clear description of what you do, the products you offer, and your experience and reputation. Quality online content will bring visitors to your site and keep them there.
A blog allows you to provide a constant flow of new content that provides information and an incentive to use your product or hire your company or firm. There is an art to blog writing. Blogs need to give enough information to be useful but not so much information that they are overwhelming. It is also important that you use a writer who understands key words, searches, and online reading habits.
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